直击峰会

THEME OF THE CONFERENCE

主题阐述:

2021年,后疫情时代的中国电商业,已正式迈入“全渠道”时代。


新兴渠道层出不穷,传统电商平台、社交媒体及短视频平台纷纷发力;新消费环境下,小镇青年,Z世代和千禧一代成为电商核心购物群体。数字化加持下,品牌加速提高用户增量,激活存量,这一切都在推动电商业务模式和消费者洞察的不断迭代升级。


新的“全渠道”时代已来临,如何应对全渠道融合变局,如何运营数据和科技重塑消费者互动与体验,从而实现业绩指数型增长,这是当下所有电商人最关心的话题。


2021BECS第六届全球品牌电商峰会将围绕全渠道运营、直播、科技赋能等热点话题,与品牌伙伴、平台方、咨询公司、业内大咖等共同探讨后疫情时代的电商新变局,助力品牌方和零售商在不确定的市场环境中寻找新的确定性!

In 2021, China's e-commerce has officially entered the “OMNI-CHANNEL” era in the post-pandemic era.


New emerging channels, conventional e-commerce platforms, social media, and short video platforms are making an impact; in the new consumer environment, small town youths, Generation Z, and the millennial generation become the major consumer groups in e-commerce. With the help of digitization, brands are accelerating the increase in users and activating the stock, all of which drive the upgrade of e-commerce business models and consumer sites.


As the new “OMNI-CHANNEL” era arrives, how we deal with the change of OMNI-CHANNEL integration as well as how we operate data and technology to reshape consumer interaction and experience, to achieve exponential growth, become the most important topics for all e-merchants today.


2021 BECS 6th Global Brand E-Commerce Summit, focusing on OMNI-CHANNEL operations, live-streaming, technology empowerment and other hot topics, will host brand partners, platforms, consultants, and industry experts in a discussion on the new changes of e-commerce in the post-pandemic era to help brands and retailers find new certainty in an uncertain market environment!

会议议程:

  • 签 到 REGISTRATION
  • 主论坛 MAIN FORUM
  • 酒 会 AFTER PARTY
  • 14:30-15:00 The Rose Ballroom 玫瑰厅
  • 15:00-18:00 The Rose Ballroom 玫瑰厅
  • 18:30-22:00 汇中套间 11F & 艾利爵士餐厅 13F
  • 地址 上海半岛酒店 中山东一路 32号
  • Location: No. 32 The Bund 32 Zhongshan Dong Yi RoadShanghai, THE PENINSULA SHANGHAI

演讲嘉宾

SPEAKERS

仇文彬 Vincent Qiu

宝尊电商创始人、董事长兼CEO

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